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Why bullies should use Brāv

Let’s get this straight. No one should be proud to be a bully. No one really is. (I’ll explain later).

In fact, no one should be even labeled a bully…for a few reasons. 1. Labels are offensive; no one likes that, especially when the Why-Brav-For-Bullies labeled bully feels that they are actually the victim. 2. Calling someone a bully may make them want to live up to this title even more. 3. Bullies are often not proud, in fact, there is a lot of research that suggest that bullies may lash out due to not being proud…of themselves…of their personal lives…or other aspects of their lives in which they have little control over.

We’d like to change that, but for now, people are labeled bullies, and bullies can get in trouble. Brāv wants to help them too. Specifically, help them find an alternative to getting punished, be it kicked out of school, fired on the job, or publicly shamed, among others. How amazing would it be if every so called bully sought out Brāv to speak to those that they are in conflict with instead of all the horrible consequences above? Particularly if it’s a simple misunderstanding that ended up escalating.

We need to change the way we view others, label others and treat others. Brāv could get us a bit closer.

Copyright (c) Brāv


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Why we chose to be Brāv

Brāv chose us…just kidding…well, not quite.

Brāv happens when we least expect it and also when we consciously plan it. Let me explain. My own experiences with being brāv make me smile in triumph…but also hang my head low in shame.

What do I mean? We all experience conflicts in regular life, whether we are the least confrontational person we know or those feening for a fight at every corner. No matter what, we just can’t get away from misunderstandings, accidents, and arguments. Not. Gonna. Happen.

What we often do avoid is finding real solutions to these everyday issues. Instead, we replay them in our heads over and over again, thinking of what was said or done, and how we could have responded differently. That is almost as bad as living out the experience the first time. Brāv was created to combat this.

We want you to use Brāv in order to free yourself from these mental disturbances, free others too, and make the world a bit more peaceful. After all, what is it to be brāv if everyone else plays a coward?

Copyright (c) Brāv